Brand Builders and their Craft | On branding

In business, there are those who are clueless about Branding, and there are those for whom Branding comes naturally, and they got it down to a “T”. These are businesses and organizations, regardless of size, who understand the value of a strong brand as a competitive tool, and brand-building takes time and needs to be nurtured.

Excellent samples abound… like this small UK law firm from, RJR Solicitors, who not only get branding, but can also poke fun at themselves. Notice their tagline, “legal advice with a human face”, just as powerful, connectable, and real.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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One Response to Brand Builders and their Craft | On branding

  1. Pingback: Logo & Corporate Identity | Smiley face doppelgängers | IDEAS INSPIRING INNOVATION

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