Brand Building | The growing sophistication of online brand research tools

Brand Builders pride themselves on the quality of their work, which stems from good solid research. There’s a saying that a Brand Builders Brand Strategy is only as good as the research it’s built upon. Traditionally brand research (encompassing everything from marketing to consumer research) was conducted through consumer research, one-on-one interviews and interactions, FGD (Focus Group Discussions).

With the advent of Social Media, brand research has gained another powerful tool to gauge into consumers’ minds. You may ask why? It’s simple: anybody who’s “playing” and “chilling” at Social Media Networks like Facebook, Twitter, Foursquare, LinkedIN, will leave digital trails. And Social Media platforms are smart to track their personal particulars and monitor their behavior while engaging with family and friends on Social Media.

Brand Owners – most of which are always late in realizing the power of Social Media (or any other novel communication platform out there) – are just now waking up to their potential.

Research will never be the same. And the proliferation of Social Media is giving birth to new online tools to measure and gauge. Quantemo from One-to-One is just one of them.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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