Logo & Corporate Identity | Green label doppelgängers

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

That probably explains the striking resemblance between the logo and corporate identity design of the above diverse companies, from different countries and industries.

Fresh & Easy Supermarkets, US (a division of Tesco, UK); Clean Well Hand Sanitizer Products; Konkuri Online Gaming; Faerch Plast Packaging Co., Denmark; The Lending Tree.

Logos are, after all the primary visual identity that the outside world sees. The internet has enabled us to see the similarities in corporate identity and logos from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea.

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach according to their individual taste and culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning, because in the end: “People value more what things mean than what things are!”


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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5 Responses to Logo & Corporate Identity | Green label doppelgängers

  1. Andrea says:

    Hi Dian, I’m Andrea, one of the Konkuri co-founders. We’re very honored to be the subject of your research. It’s really interesting! We didn’t know the two brands, which don’t exist in Italy (where we are based). In our case, the green represents the grass surface of a sport facility. Indeed, Konkuri is more an application for sport tournament management than online gaming. Anyway, thank you a lot for quoting us!

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