Monthly Archives: August 2011

Quotes + Thoughts | On brand value

Your brand is the single most important investment you can make in your business. ~ Steve Forbes Inspiration: Integris Marketing Advertisements

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Brand journey | Apple

All the world’s attention was on Apple last week when Steve Jobs announced his resignation from his CEO post. So I found it fitting to share Apple’s fascinating Brand Journey. We’ve all read about Apple’s story of trial and tribulation, befitting … Continue reading

Posted in ICT (Information and Communication Technologies), USA | Tagged , , , | Leave a comment

Extreme Brand Love | Apple

All brands strive to get inside their customers’ heads. It’s any brand’s dream to reach that level of emotional connection and brand loyalty. And some brands attain it successfully, with a brigade of staunchly loyal, die-hard fans who pledge allegiance … Continue reading

Posted in Brand-Building & Culture, USA | Tagged , , , | 1 Comment

Quotes + Thoughts | On redefining poverty

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up. ~ C.K. Prahalad Inspiration: Exela … Continue reading

Posted in Africa, BoP (Bottom of the Pyramid), Grassroots Innovation, India, Poverty Eradication & Alleviation, Sustainable Solutions | Tagged , , | 2 Comments

The lighter side of branding | Remember the “brick” mobile phone? [2]

Still on the subject of the first mobile phone, here’s a fascinating timeline of the evolution of mobile telecommunications, from the folks at Gizmodo. It was created in October 1998 in commemoration of the 25th anniversary of the first commercial … Continue reading

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The lighter side of branding | Remember the “brick” mobile phone? [1]

In 1984, the first ever commercial mobile phone available in the U.S. was the Motorola DynaTAC 8000X, dubbed “the Brick” because of its bulky design and weight. It was a hefty 2 pounds and was priced at $3,995. The project … Continue reading

Posted in ICT (Information and Communication Technologies), USA | Tagged , , , | 1 Comment

Infographics | Global mobile phone growth phenomenon [3]

Another interesting infographic, this time from Wilson Electronics, illustrates mobile phone usage per capita across the world, and the phenomenal growth of the U.S. mobile phone adoption in the past decade. …there are nearly two cellphones for every one person … Continue reading

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