Lighter side of branding | Because fixing what’s broken can be fun

Because in the ideal world fixing broken things is child’s play and should be this much fun. Perhaps we can apply this thought as we begin our days and make a conscious decision to make our day sunny and bright. After all… it’s all in the mind, you know!

Brought to you by Do The Green Thing, an organization that educates people how to go green using humor and animated videos.

The story begins with a tragic scene — a table full of broken stuff. Unwanted and unloved these well-worn and once useful objects are destined for the dump… until they are rescued by some magical mending creatures who not only fix them ready to be loved and used again but bring each object to life with surprising beauty and charm.

Written by Olivia Knight
Animation created and directed by Claire Lever and Steven Boot
Starring Sugru http://www.sugru.com
Photography by Martin Kelly
Music by Jacob H James http://www.myspace.com/jacobhjames
Sound by James Trott and Craig Sanderson
Edited by Martin Kelly
Produced by Haydn Secker

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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