Lighter side of branding | 350,000 Post It Notes + Imagination = MAGIC!

What a little imagination and A LOT of Post It Notes can do!! From the land of Sensual Samba and Sexy Music and Sensational Soccer, Brazil. All put together in a stop animation like you’ve never seen. Fascinating!

Brazilian footwear company, Melissaturned the side of a building in São Paulo into a mega-huge movie screen for an animation that uses Post-its like analog pixels.

Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped foyer of the Galeria Melissa to generate an ever-rotating cast of images — from shadow boxes to a charming, psychedelic elephant — captured on time-lapse video above. By project’s end, the animators had blown through a whopping 350,000 Post-Its.

post-it

Animation aside, the company got passers-by to jot down messages on 30,000 Post-its. Translating into 30k people engaging with the brand. Not too shabby at all!!!

Inspiration: Fast Company


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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