Daily Archives: August 9, 2011

Quotes + Thoughts | On Design ~ Steve Jobs

Design is not what it looks like and feels like. Design is how it works. Inspiration: Design Droplets

Posted in Design, Quotes & Thoughts, USA | Tagged , , , | Leave a comment

Quotes + Thoughts | On too many idiots running the world

Bertrand  Russell (1872 – 1970), British philosopher, logician, mathematician, historian, and social critic. Although Russell’s been gone for a while, his above quote feels so relevant to describe the world’s condition today. Although I must say, being the eternal pragmatist, … Continue reading

Posted in Quotes & Thoughts, UK | Leave a comment

Brand Building & Social Media | The journey from virtual to real world

The plethora of Social Media Networks out there is a great way to stay connected, and sustain your social life with family, friends, colleagues, and occasionally… long lost loves. And brands are jumping on the bandwagon, joining in the frenzy, … Continue reading

Posted in Brand-Building & Culture, Canada, Social Media, UK, USA | Tagged , , | 1 Comment

Brand building | Round logos communicate stability and endurance

In logo design, a circle is used to convey stability and stasis. It’s the reassuring shape that says, “we’re here, we’re settled, we’re steady, you can trust us.” Furthermore, research is pointing to Asian consumers preferring round logos to square … Continue reading

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Logo & Corporate Identity | Doppelgängers

Pepsi, USA; DMS (Digital Mapping Solutions), Australia.   There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we … Continue reading

Posted in Australia, USA | Tagged , , | 1 Comment

Logo & Corporate Identity | Billowing red flag doppelgängers

Macmillan Publishers, UK; Daniel Clark, Political Campaign.   There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more … Continue reading

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Quotes + Thoughts | On having a brand soul

A great piece I stumbled upon, published in Napa Consultants’ Language of Luxury that talks about the need for brands to have a soul, and how in the case study of “gotta get my hands on” sexy Christian Louboutin high end … Continue reading

Posted in Brazil, France, Luxury, USA | Tagged , , | Leave a comment