Quick, what do Leonardo da Vinci, Oprah, Martin Luther, Dr. King, Michelangelo, and Emeril Lagasse, all have in common? They all had the heads up on branding, and understood the compelling power contained therein.
It’s an interesting argument built by the following article published in Napa Consultants’ Language of Luxury. At first it talks about a seemingly random subject of Emeril Lagasse, the jovial chef with his Cooking TV Show, and his famous quip: “If you don’t like this, get your own show!”
Turns out Emeril knows a thing or two about branding, particularly personal branding, and the most fundamental lesson: how to differentiate yourself AWAY from the crowd, from your competition. An argument that can be loosely applied to other, much more famous luminaries, like Leonardo da Vinci, Michelangelo, Martin Luther, Dr. King (the other, more contemporary Martin Luther), and the most recognizable female face on TV: Oprah! They all refused to give in to status quo, defied pigeonholing, and made themselves known through their voice, thoughts, opinion, teachings, or art. An interesting read.
We are all subject to prejudicial branding. We are expected to stay within the norm, that standard that someone sold us. When we stray it can create a revolution. That is what happens when you carve out your own brand.
Martin Luther publicly disagreed with the Catholic Church resulting in his excommunication. Undaunted he created a new religion, Lutheran. People had to examine their beliefs again. Others merely dismissed him as evil and bad. His namesake, Martin Luther King, disagreed with the status quo. He did not want to blend in and accept the brand that was he was given. We are still feeling the positive effects of his movement. Leonardo Da Vinci did not fare well with the church authorities either, nor did Michelangelo.
Emeril Lagasse, the popular chef, often debunks some of the cooking rules as he learned them, and always exclaims, “If you don’t like this, get your own show”. He dares us to reexamine the sacred rules of cooking. He made cooking fun and easy. We have to thank these people for carving out their own brands.