Daily Archives: August 10, 2011

Lighter side of branding | Bearded kid arctic explorers

A series of pictures by London-based photographer Paul Thomson for a print and poster campaign to promote the new Ice Station Antarctica experience at London’s Natural History Museum. Inspiration: This Day

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Lighter side of branding | Giving rain the finger…

In cities like London and Amsterdam where rain is part of daily reality, you might want to resort to this nifty umbrella to keep you dry and make a statement! I sure hope this young thing knows what statement she’s … Continue reading

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Quotes + Thoughts | On design

Design is so simple, that’s why it’s so complicated ~ Paul Rand Inspiration: Van SEO Design, DeviantArt

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Quotes + Thoughts | On lightening up

The best ideas come as jokes. Make your thinking as funny as possible ~ David Ogilvy

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Quotes + Thoughts | On understanding your customer

The consumer isn’t a moron; she’s your wife.  You insult her intelligence if you think a mere slogan a few vapid adjectives will persuade her to buy anything. ~ David Ogilvy

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Logo & Corporate Identity | Scribble doppelgängers

Sparx Street Beats, a Program from Downtown Cleveland Alliance; New Zealand Telecom. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more … Continue reading

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