Daily Archives: August 11, 2011

Logo & Corporate Identity | Leaping electron doppelgängers

Libertel Telecom, The Netherlands (now part of Vodafone Nederland); Innergy Power, USA; San Diego Chargers Football Team. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading

Posted in The Netherlands, USA | Tagged , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [4]

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [3]

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [2]

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [1]

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium | Tagged , , , | Leave a comment

Lighter side of branding | Thinking out of which box?

In business, innovation is the fuel for progress, or so it should be. Innovation should be an embedded part of all company efforts, underlying both business and growth strategy. In an ideal world, innovation is unavoidable, adapting to market changes … Continue reading

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Lighter side of branding | Sophie, Victoria, and… Stella?

How we relate to objects, stuff, and all other material things that we possess (or that we desire but can’t attain) makes us uniquely human. Yes, I’m talking branding. We surround ourselves with stuff that we may not need, going … Continue reading

Posted in Ads, TVCs & Commercials, Belgium | Tagged , , , | 4 Comments