Lighter side of branding | Ne touche pas… when no one is looking

Lesson: Ne touche pas (don’t touch) other people’s things when no one is looking. TVC for Belgian beer Stella Artois for their “She’s a thing of beauty” campaign. Great production. Clearly associates Stella Artois with the upscale Parisian apartment mod interior with all the bells and whistles of tech wonderment.

Cool and urban, that’s what Stella is aiming for in its brand positioning.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Belgium and tagged , , , . Bookmark the permalink.

5 Responses to Lighter side of branding | Ne touche pas… when no one is looking

  1. Pingback: Lighter side of branding | Sophie, Victoria, and… Stella? | IDEAS INSPIRING INNOVATION

  2. Pingback: Lighter side of branding | Because beauty is in the eye of the beholder | IDEAS INSPIRING INNOVATION

  3. Pingback: Lighter side of branding | Because beauty is in the eye of the beholder [2] | IDEAS INSPIRING INNOVATION

  4. Pingback: Lighter side of branding | Because beauty is in the eye of the beholder [3] | IDEAS INSPIRING INNOVATION

  5. Pingback: Lighter side of branding | Because beauty is in the eye of the beholder [4] | IDEAS INSPIRING INNOVATION

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