Daily Archives: August 14, 2011

Lighter side of branding | When knife and fork waltz into the bedroom for some…

Like I said, sex and humor always sell! A print ad campaign for La Benedicta Restaurant in Brazil attempts to lure in foodies for Valentine’s Day Romantic Dinner to sample not only appetizing dishes but perhaps to set the mood … Continue reading

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Lighter side of branding | How to say: “Not tonight, Honey. I have a headache!” in French

Sex and humor are both well represented in this TVC for Bayer Aspirin in the French-speaking world.

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Lighter side of branding | Animals and their dirty little secrets [3]

Without fail, sex and humor, stand out like a sore thumb in the “attention-grabbing dept.” It’s a proven formula that has been used by brand-builders throughout the history of modern marketing to advertise and influence our minds, in the hope … Continue reading

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Lighter side of branding | Animals and their dirty thoughts [2]

Without fail, sex and humor, stand out like a sore thumb in the “attention-grabbing dept.” It’s a proven formula that has been used by brand-builders throughout the history of modern marketing to advertise and influence our minds, in the hope … Continue reading

Posted in Ads, TVCs & Commercials, UK | Tagged , , , | Leave a comment

Lighter side of branding | Animals and their bedroom thoughts… [1]

Without fail, sex and humor, stand out like a sore thumb in the “attention-grabbing dept.” It’s a proven formula that has been used by brand-builders throughout the history of modern marketing to advertise and influence our minds, in the hope … Continue reading

Posted in Ads, TVCs & Commercials, UK | Tagged , , , | Leave a comment

Lighter side of branding | Because you can’t bring back extinct species [3]

In the wonderful world of animals, we are well aware of the plight of the endangered species, those that are threatened and are on the precipitous brink of becoming extinct. These are the common suspects of species that have been … Continue reading

Posted in Ads, TVCs & Commercials, South Africa, UK | Tagged , , , , , | Leave a comment

Lighter side of branding | Because you can’t bring back extinct species [2]

In the wonderful world of animals, we are well aware of the plight of the endangered species, those that are threatened and are on the precipitous brink of becoming extinct. These are the common suspects of species that have been … Continue reading

Posted in Ads, TVCs & Commercials, South Africa, UK | Tagged , , , , , | Leave a comment