Lighter side of branding | Think before you bring kids to the world…

This print campaign for Australian condom brand, Legends, takes on a rather tragic and dark approach to draw attention to their brand (made me think of the movie Psycho, or some weird Sci-Fi flick).
Entertaining nonetheless!

Type Of Advertisement: Magazine

Category: OTC Pharmacy

Advertiser: Legends Condoms

Product or Service: Condoms

Advertising Agency: Clemenger BBDO Sydney

Country: Australia

Creative Director: Danny Searle

Copywriter: Robbie Brammall

Art Director: Ant Hatton

Photographer: Jimmy Fok

Typographer: Louis Huosien

Account Supervisor: Marianne Bess

Advertiser’s Supervisor: Daniel Moeschinger

Inspiration: Cool Marketing Thoughts

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Australia and tagged , , , . Bookmark the permalink.

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