Street-level branding | Ugh… the agony of making buying decisions

Full Bar, health food brandMaking split decisions: you know why you are at the drug store… for the sole intention of buying a weight-loss product. You are faced with one brand that promises to slim you down fast, and another that gets you feeling full faster. Which one do you choose?

Brands are proliferating our daily lives like never before! Forget about market saturation! How about information saturation and overload in our minds. Yes… that’s us consumers!

Spotted at Rite Aid, Del Mar Highlands, San Diego. Photo: flickr member Dian Hasan


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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