Street-level branding | Let’s brand anything… or anyone

Brand Extension_Ty Pennington of Home Makeover TV Show

Brand Extension_Ty Pennington of Home Makeover TV Show

It also helps to have a name, or part thereof, that can be embedded into the ideal word to describe the brand. Style!

Today there is a proliferation of brands like never before. Objects, places, famous faces, whether dead or living, both tangible and intangible, real or imaginery, … anything is becoming its own brand. Limited only by our imagination.

ty pennington style bamboo logoAn excellent case study sample is Ty Pennington, Host of popular American TV Show “Extreme Makeover: Home Edition”. Turns out he’s extended his TV fame into home furnishing, like these bed linen. Spotted at SEARS, UTC La Jolla, San Diego. Photo: flickr member Dian Hasan


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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Architecture & Design, Brand-Building & Culture, USA and tagged , , . Bookmark the permalink.

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