Lighter side of branding | When jedi steals siren’s spotlight

Star Wars Coffee

What do you get when you cross a mobile food truck with an espresso stand, place it in a faraway exotic locale and brand in a way that would garner attention? It would probably result in a mobile espresso shack like this one in Bangkok, Thailand. Notice the tagline: “May the froth be with you”. Inauthentic but genius nevertheless!

Inspiration: How Parse, Perez Fox


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Brand-Building & Culture, Thailand and tagged , , , . Bookmark the permalink.

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