Daily Archives: August 24, 2011

Lighter side of branding | A bug, a feijoa and a Kiwi tribute to an advertising pioneer

Two things drew me to this ad: the quintessential VW Beetle and the title “Feijoa”. I immediately thought it was a Brazilian print ad. I mad such quick association knowing that VW has a dominant presence in the automotive landscape … Continue reading

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Lighter side of branding | Gorgeous veggies

Didn’t know veggies could be so beautiful! Check out this BK commercial for their new California Burgers. The technique for shooting the veggies is probably nothing new, but I’ve never seen it used on the humble produce that we eat … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

From inspiration to creation | Identity inspired by men’s briefs

Inspiration arrives unannounced, when least expected. It can come from anywhere, at the drop of a hat. It primarily derives from our immediate surrounding, triggering our brain-box to identify new solutions, give us a different angle of viewing a challenge, … Continue reading

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Lighter side of branding | How to talk Austrian to Australians

Still on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian. Joking aside though, this brand clearly makes a distinctive … Continue reading

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Lighter side of branding | Potatoes’ life journey

I love the copy in this print ad campaign for an Austrian Vodka & Gin brands, Monopolowa, for the Australian market. Some potatoes are born to be fried. Others go on to greater things. Advertising Agency: B. Creative Advertising & … Continue reading

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Logo & Corporate Identity | Double stripe doppelgängers

Mexican Cement player, CEMEX; French Apparel Brand, Daniel Hechter; and Dodge‘s redesigned logo.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading

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Quotes + Thoughts | Brands are just like us

This quote on the meaning of a brand is SPOT ON! Absolutely LOVE it! Business Consult Strategic Marketing Consultancy of Ireland TOTALLY GETS IT! And they explain it in such simple language that a lay person can grasp (I’m of course referring … Continue reading

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