Lighter side of branding | How to talk Austrian to Australians

Monopolowa Vodka: Austrian Monarchs, Monopolowa, B. Creative Advertising & Design, Print, Outdoor, AdsStill on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian.

Joking aside though, this brand clearly makes a distinctive attempt at a strong brand positioning. As a Vodka brand worthy to be served to Austrian Monarch.. directly positioning it as an upscale player, and creating an association as a premium brand commanding higher prices. Brilliant copy!

Monopolowa Vodka: King’s RansomMonopolowa Vodka: Humble Champ, Monopolowa, B. Creative Advertising & Design, Print, Outdoor, Ads

Advertising Agency: B. Creative Advertising & Design, San Francisco, CA USA
Creative Director / Art Director: Brian Wood
Copywriter: Rian O’Neill

Inspiration: Advertolog, Ad of da Month


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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