Still on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian.
Joking aside though, this brand clearly makes a distinctive attempt at a strong brand positioning. As a Vodka brand worthy to be served to Austrian Monarch.. directly positioning it as an upscale player, and creating an association as a premium brand commanding higher prices. Brilliant copy!
Advertising Agency: B. Creative Advertising & Design, San Francisco, CA USA
Creative Director / Art Director: Brian Wood
Copywriter: Rian O’Neill