Lighter side of branding | How to talk Austrian to Australians

Monopolowa Vodka: Austrian Monarchs, Monopolowa, B. Creative Advertising & Design, Print, Outdoor, AdsStill on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian.

Joking aside though, this brand clearly makes a distinctive attempt at a strong brand positioning. As a Vodka brand worthy to be served to Austrian Monarch.. directly positioning it as an upscale player, and creating an association as a premium brand commanding higher prices. Brilliant copy!

Monopolowa Vodka: King’s RansomMonopolowa Vodka: Humble Champ, Monopolowa, B. Creative Advertising & Design, Print, Outdoor, Ads

Advertising Agency: B. Creative Advertising & Design, San Francisco, CA USA
Creative Director / Art Director: Brian Wood
Copywriter: Rian O’Neill

Inspiration: Advertolog, Ad of da Month

Advertisements

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, Austria and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s