Daily Archives: August 27, 2011

The lighter side of branding | Apple’s Rainbow Logo (1976 – 1998)

Ever wondered if logos got married and had kids? Or other elements coming together, what would the result be like? Strange thought, I know, but I put it to the test, just for fun. In an imaginary world, if logos … Continue reading

Posted in USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Entrapped letter doppelgängers

Transavia Low Cost Carrier (Budget Airline), The Netherlands; The Finance Innovation Lab, USA.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The … Continue reading

Posted in The Netherlands, USA | Tagged , , | Leave a comment

Quotes + Thoughts | On innovation and problem solving

Enlightening trial and error succeeds over the planning of the lone genius. ~ Albert Einstein If I had 60 minutes to solve a problem, I’d spend 55 minutes defining it, and 5 minute solving it. ~ Albert Einstein

Posted in Germany, Quotes & Thoughts, USA | Leave a comment

Because brand building involves so much more disciplines…

I stumbled upon this and immediately thought of brand building area, although upon closer inspection I realized that it was for a Master’s Degree in Industrial Design. But the disciplines mentioned are so appropriate for all aspects of brand building. … Continue reading

Posted in Architecture & Design | Tagged , | Leave a comment