The lighter side of branding | Remember the “brick” mobile phone? [1]

Dr Martin Cooper, former GM for Motorola Systems Division, is considered the inventor of the first portable handset and the first person to make a call on a portable cell phone in April 1973. The first call he made was to his rival, Joel Engel, Head of Research at Bell Labs.

In 1984, the first ever commercial mobile phone available in the U.S. was the Motorola DynaTAC 8000X, dubbed “the Brick” because of its bulky design and weight. It was a hefty 2 pounds and was priced at $3,995. The project took over a decade to research, design, and market at a total cost of around $100 million.

The rechargeable 10-inch tall behemoth allowed its user a full hour of talk time per charge. By the end of 1984, the DynaTAC had caught on, as over 250,000 people subscribed to cellular services… price per unit notwithstanding.

The portable telephone’s model’s name DynaTAC stood for Dynamic Adaptive Total Area Coverage.

Here are some other firsts pertaining to mobile telecommunication technology:

          • The first patent for a wireless phone was issued in 1908
          • The cells for mobile phones were invented in 1947 by Bells Labs at AT&T
          • The first citywide cellular system was deployed in Japan in 1979
          • In 1984 the cellular system as we know it was developer by Bells Labs, that allowed larger coverage areas because of they honey comb configuration
          • The first SMS services appear in 1993 in Finland

Inspiration: Today’s Campus, Retro Brick, Wasted Talent

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in ICT (Information and Communication Technologies), USA and tagged , , , . Bookmark the permalink.

One Response to The lighter side of branding | Remember the “brick” mobile phone? [1]

  1. Pingback: The lighter side of branding | Remember the “brick” mobile phone? [2] | IDEAS INSPIRING INNOVATION

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