Daily Archives: August 30, 2011

Brand journey | Apple

All the world’s attention was on Apple last week when Steve Jobs¬†announced his resignation from his CEO post. So I found it fitting to share Apple’s fascinating Brand Journey. We’ve all read about Apple’s story of trial and tribulation, befitting … Continue reading

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Extreme Brand Love | Apple

All brands strive to get inside their customers’ heads. It’s any brand’s dream to reach that level of emotional connection and brand loyalty. And some brands attain it successfully, with a brigade of staunchly loyal, die-hard fans who pledge allegiance … Continue reading

Posted in Brand-Building & Culture, USA | Tagged , , , | 1 Comment