Brand journey | Apple


Steve Jobs at Apple’s 2007 Conference. Photo: Associated Press

All the world’s attention was on Apple last week when Steve Jobs announced his resignation from his CEO post.

So I found it fitting to share Apple’s fascinating Brand Journey. We’ve all read about Apple’s story of trial and tribulation, befitting a David vs. Goliath epic journey, but to see in this Infographic (by LapTopMag) gives it a quick snapshot of Steve Jobs’ tenacity in building Apple into one of the world’s most admired Brand. And moreover his own personal story of how he got there. Inspiring indeed, and not just as an excellent Brand Case Study.

Inspiration: LapTopMag, Tech18, Wall Street Journal


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in ICT (Information and Communication Technologies), USA and tagged , , , . Bookmark the permalink.

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