Daily Archives: September 1, 2011

Brand Builders and their Craft | On Brand Definition

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy, USA | Tagged , , , , | Leave a comment

Brand Builders and their Craft | Empowering brands through fun and play

Stumbling on Kevin Carroll‘s work as Author, Motivational Speaker and Thought Leader, was a true revelation of knowing that I’m NOT the only advocate of the role of fun and play in life. Kevin is the living embodiment that fun, … Continue reading

Posted in Book Review, Innovation & Brand Strategy, USA | Tagged , , , , | Leave a comment

Quotes +Thoughts | On the Power of Dreams

Stumbling on this fascinating quote on the role of Dreaming, reminded me of my past posts “The Power of Play, Imagination and Fun” [a series of 3 blog posts] where I explore the link between play and how it can boost creativity at … Continue reading

Posted in Book Review, Brand-Building & Culture, Quotes & Thoughts, USA | Tagged , , , , | Leave a comment

Brand Builders and their Craft | On Brand Strategy Definition [3]

Sandra Sellani, Author of “What is Your BQ (Brand Quotient)?” and Brand Strategist of Newport Beach-based The Sellani Group, has a very catchy approach to educating clients about the value of having a clear Branding Strategy. I like her thought-provoking … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy, USA | Tagged , , , , | Leave a comment

Brand Builders and their Craft | On Brand Strategy Definition [2]

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

Posted in Book Review, Brand-Building & Culture, Innovation & Brand Strategy, USA | Tagged , , , , | 1 Comment

Quotes + Thoughts | On brand meaning

Your brand is what people say about you when you’re not there. ~ Jeff Bezos

Posted in Quotes & Thoughts, USA | Tagged , , | Leave a comment

Quotes + Thoughts | On constant improvement

However beautiful the strategy, you should occasionally look at the results. ~ Sir Winston Churchill Inspiration: eskimon

Posted in Quotes & Thoughts, UK | Tagged , | Leave a comment