Brand Builders and their Craft | On Brand Definition

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved;

  1. The Brand-Owners; and
  2. The Brand Audience (yes, the consumers).

But there is a 3rd party, which acts as a bridge between the 2 above parties. The Brand-Builders; those who offer professional services in helping build brands, encompassing Brand Strategists, Brand Communicators, Brand Marketers, Designers, Ethnographers, among others.

And I thought it’d be interesting to peek inside their minds and delve into their thinking. See their craft and how they work their magic into building compelling brands.

Here’s a look at Brand Definition, through the eyes of Wright Touch Designs, a Brand Design Company based in Leesburg, GA.

… Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.

A brand is what the emotional response your company receives. The emotion behind what someone feels, sees, tastes, etc when they come across your brand. A memorable logo is just the beginning – yet an amazing beginning – that sets the overall for your new or existing brand.


Inspiration: Wright Touch Designs

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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