Daily Archives: September 2, 2011

Brand Building | How to convince New Yorkers of bigger steel birds [2]

Continued from the previous post, I wanted to share Emirates Airlines campaign for the launch of their Airbus A380, the biggest commercial plane flying today. This very interesting campaign, pushed all the right buttons in BTL territory, using New York’s … Continue reading

Posted in Ads, TVCs & Commercials, Dubai, Innovation & Brand Strategy, Uncategorized | Tagged , , , , | Leave a comment

Brand Building | How to convince New Yorkers of bigger steel birds [1]

To do anything in New York, especially when it comes to launching a new product or service, one must have guts of steel, a good dose of attitude, and well… deep pockets to pull it off. And the main ingredient … Continue reading

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Country, City & Place Branding, Dubai, Innovation & Brand Strategy, Singapore | Tagged , , , , | Leave a comment

Quotes + Thoughts | Friedman on the importance of the right leadership

Friedman’s books are always an interesting read, throwing thought-provoking ideas into the public domain. Often resulting in controversy, which Friedman considers his feat, a job well done, to get the public talking about issues ranging from the economic future, sustainability, … Continue reading

Posted in Book Review, Grassroots Innovation, Green Architecture, Green Buildings, ICT (Information and Communication Technologies), Innovation & Brand Strategy, Sustainable Economy, Sustainable Solutions, USA | Tagged , , , , | Leave a comment