Brand Building | How to convince New Yorkers of bigger steel birds [2]

Continued from the previous post, I wanted to share Emirates Airlines campaign for the launch of their Airbus A380, the biggest commercial plane flying today.

This very interesting campaign, pushed all the right buttons in BTL territory, using New York’s yellow cabs to parade the different signboards touting the arrival of the big bird. The campaign was created by ISM, a Boston-based Brand Strategy Consulting company that focuses on high-end travel and hospitality sectors.

… And while few things in this world are bigger than New York, the Emirates A380 comes awfully close, from the tip of its nose to a tail that reaches seven stories high. And that gives it room to offer things never seen before on a plane. A seat at the bar? A refreshing hot shower? Your own Private Suite? On a plane? That’s not fantasy, it’s our A Sky Full of Choices campaign launching Emirates A380 superjumbo service from New York to Dubai.

It’s part plane and part posh neighborhood with wings, and filled with pleasures you won’t find anywhere else on earth or above it. A never-before range of choices for passengers accustomed to the service that has brought Emirates over 400 international awards. Our integrated campaign for the Emirates A380 has helped Emirates continue its record-setting growth in North America.

Inspiration: ISM

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Dubai, Innovation & Brand Strategy, Uncategorized and tagged , , , , . Bookmark the permalink.

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