Street-level branding | Gourmet food truck… coming to a city near you [1]

Love the tagline: “Dangerously good food”! I’m sure very few people even realize where this creature comes from, or whether it’s real. It’s real alright, dubbed the last remaining dinosaur on the planet, the Komodo giant lizard is endemic to a speck of an island, near Flores, Eas of Bali.

LA-based Komodo Food Truck offers a unique fusion of East and West, operated by a group of young Indonesian entrepreneurs.

The website explains their reasoning behind opting for the Komodo name:

The Komodo Dragons in Indonesia is the largest lizard species in the world. They are rare endangered species that are highly lethal. However, they have a weak sense of hearing and sight, so they go about the world tasting their surroundings using their powerful sense of taste. Meanwhile, the Komodo truck is one of the largest trucks roaming around in LA.

We believe in being adventurous with our flavors; if it takes combining unique and unlikely ingredients together to achieve the ideal composition- we will. We only use high quality ingredients and our food is made fresh with every order- a rare mantra amongst taco trucks out there. We are not your average taco truck and we promise to win you over with every bite.

Komodo stands for Dangerously Good Food and we don’t mean that lightly.

Inspiration: Santa Clarita City Briefs

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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