Daily Archives: September 5, 2011

Grassroots Innovation | The dichotomy of societies and their choices at different economic development stages

Same mode of transport, oceans apart, similar purpose, different meanings. I find it fascinating that in the developed world the movement to go green is essentially going back to where emerging economies are. Take the bicycle for example… in emerging … Continue reading

Posted in BoP (Bottom of the Pyramid), Brand-Building & Culture, Burundi, Grassroots Innovation, Indonesia, Sustainable Solutions, USA | Tagged , , , | Leave a comment

Lighter side of branding | Yoga, good for you and the politician with the twisted mind

When less is more. Clients and agencies come in all shapes and sizes. Smaller clients, with their lighter budget still need to communicate their brand to the world, still needing a platform to be heard. So what they lack in … Continue reading

Posted in Ads, TVCs & Commercials, The Netherlands | Tagged , , , , | Leave a comment

Retail Branding | Rethinking the mall format

In emerging economies, mall culture is alive & well. Still in expansion mode, where bigger, better & bolder malls are popping everywhere from Dubai to Jakarta, Delhi to Hanoi, Bogota to Bangkok. Whereas in developed economies, malls are losing popularity … Continue reading

Posted in Australia, USA | Tagged , , , , | Leave a comment

Lighter side of branding | Promoting a book via animated video

The TED Talks speaker and New York Times columnist, David Brooks that I featured in my recent post has an interesting take on how he promotes his latest book: “The Social Animal”. An animated video, entertaining indeed. Most success stories … Continue reading

Posted in Ads, TVCs & Commercials, Book Review, USA | Tagged , , | Leave a comment

Ligher side of branding | When men were jerks…

How times have changed! Back in the 1950s and 1960s, as this TVC for Coffee proves, relationships between husbands and wives were indeed very different… and simple. Men openly voicing out their disappointment in their wives’ bad coffee, with statements … Continue reading

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Lighter side of branding | When body parts do the talking…

When armies of zombies invade a city… but only their body parts show up in the most random of places… in Madrid! Hundreds of limbs were placed in sewer grates, flower beds, window displays, elevator doors, etc. all over Madrid … Continue reading

Posted in Ads, TVCs & Commercials, BTL Below The Line, Spain | Tagged , , , , | Leave a comment

Lighter side of branding | Saying more with less [5]

Continued from my previous post on Minimizing Packaging Design to Mazimize Brand Message through cleaner, less cluttered design. An experiment conducted by London-based Antrepo Design. Here are a few more international brands: Inspiration: Antrepo Design

Posted in Ads, TVCs & Commercials, Architecture & Design, Brand-Building & Culture, USA | Tagged , , , , | Leave a comment