Lighter side of branding | Promoting a book via animated video

The TED Talks speaker and New York Times columnist, David Brooks that I featured in my recent post has an interesting take on how he promotes his latest book: “The Social Animal”. An animated video, entertaining indeed.

Most success stories are told at the surface level of life. They describe getting good grades, learning certain skills, getting the right jobs and learning the right techniques to get ahead. This story is told one level down, at the level of emotions, intuitions, biases, and deep inner longings, where character is formed and the seeds of accomplishment grow.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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