Lighter side of branding | Yoga, good for you and the politician with the twisted mind

Looks familiar? It's Ahmadinejad doing the Dwi Pada Sirasana pose

Berlusconi doing a yoga pose parody. Print Ad campaign for Lotte Yoga School of Amsterdam

When less is more. Clients and agencies come in all shapes and sizes. Smaller clients, with their lighter budget still need to communicate their brand to the world, still needing a platform to be heard. So what they lack in budget size, they make up in creativity and GUTS! Working with like-minded smaller agencies that share the same bravado!

Like this ad for Lotte Yoga Studio in Amsterdam to promote their €5 trial session. The print ad campaign, created by KesselsKramer Agency of Amsterdam uses a parody to poke fun at famous political figures, concurrently sending a message to them, as well as poke fun and promote Yoga as a good way to achieve balance of wellness and a sane mind.

Inspiration: Amsterdam Ad Blog, Copyranter, Ads of the World

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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