When less is more. Clients and agencies come in all shapes and sizes. Smaller clients, with their lighter budget still need to communicate their brand to the world, still needing a platform to be heard. So what they lack in budget size, they make up in creativity and GUTS! Working with like-minded smaller agencies that share the same bravado!
Like this ad for Lotte Yoga Studio in Amsterdam to promote their €5 trial session. The print ad campaign, created by KesselsKramer Agency of Amsterdam uses a parody to poke fun at famous political figures, concurrently sending a message to them, as well as poke fun and promote Yoga as a good way to achieve balance of wellness and a sane mind.