Daily Archives: September 12, 2011

How to coach innovation ~ ensuring left brain befriends right brain

It’s always challenging to educate corporate clients about the value of innovation, or “out-of-the-box” thinking. Always easier said than done. So it’s interesting to see how a Singapore-based Invitro Consulting does it, through their founder, Angela Koch. The main mission … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy | Tagged , , , , | Leave a comment

Lighter side of branding | How sucking you dry can be built into a brand message

This example may be ancient (in internet era, at least!), but I chose it as explains nicely “out-of-the-box” thinking when applied to brand building. And it can occur anywhere across the world, using whichever medium… so long as you it’s … Continue reading

Posted in Ads, TVCs & Commercials, Slovenia | Tagged , , , , | Leave a comment