An excellent example of the value of tapping deeper into the Reptilian Brain to uncover the embedded meaning that goes way beyond Functional and Emotional Values (those created by our Cortex and Limbic brains, respectively), and into the unconscious mind where instinct, impulse reside. Where survival and reproduction, among other traits, are triggered.
Chevy’s latest campaign “Chevy Runs Deep” taps into this beautifully! Because a car is not just a mode of transport that gets us from point A to point B, it carries deeper meanings… like this TVC. The oldtimer truck is a living legacy, a family heirloom, that’s been passed down from father to son, and now to his grandson. In the end, it’s also time to get a new truck, as the old one has seen better days. But, by golly, a fantastic TVC nevertheless! Well done Chevy!… it’s high time you rediscovered your roots of America’s glorious days of industrial strength, celebrating her iron machines that helped define America’s social fabric, and position on the world map!