Daily Archives: September 14, 2011

Our lives are shaped by the choices we make… a plausible scenario [1]

What struck me about this TVC and its imagery was the fundamental question that we often ask ourselves when we make important, life-changing decisions. It’s much like a hitting a fork in the road, with no road signs, where you’d … Continue reading

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Brand building | Linking emotions to car brands

As with my previous post, here’s another fine example of Reptilian Brain in action, from Chevy’s new TVC campaign “Chevy Runs Deep”.

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment