Retail Branding | Virtual grocery store for overworked Seoul urbanites

What better way to tap into the Korean consumer psyche than via their smart phones. An interesting concept of Online meeting Offline, and how Tesco – through their Korean subsidiary Home Plus – came up with an idea to help busy Koreans do their dreaded grocery shopping while waiting for the subway, on their way home from work.  Excellent idea!

HomePlus: Subway Virtual Store

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.

Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Executive Creative Director: Joungrack Lee
Creative Director: Youna Chung
Art Directors: Youna Chung, Youbin Bang, Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han

Inspiration: Ads of the World

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Brand-Building & Culture, South Korea, UK and tagged . Bookmark the permalink.

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