Daily Archives: September 16, 2011

Innovative Thinking | What is Design?

A terrific video on the explanation of design, from Design Council of UK. It gives a clear description, and dispells people’s narrow understanding of people’s referring to it as mere products, spaces, structures and visuals that are stylish, beautiful, trendy, … Continue reading

Posted in Architecture & Design, Brand-Building & Culture, UK | Tagged , , , , , | Leave a comment

Innovative Thinking | Where good ideas come from

I can’t get enough of the cool animation used by London-based RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) to illustrate (and drive the point) topics that in themselves are already thought-provoking. RSA’s animation gives it a … Continue reading

Posted in Art, Book Review, Brand-Building & Culture, USA | Tagged | Leave a comment

Quote + Thoughts | On good design [2]

Taken from the design documentary Objectified. Dieter Rams: Only a few companies actually take design seriously, and one is Apple

Posted in Design, Germany, USA | Tagged , , , , , | Leave a comment

Quote + Thoughts | On good design [1]

Dieter Rams (b: May 20, 1932, Wiesbaden, Germany) is an industrial designer who was the director at the German electronics company Braun for 30+ years. A well-respected designer who is revered for his “less is more” design philosophy that helped … Continue reading

Posted in Design, Germany | Tagged , , , , , | Leave a comment

Lighter side of branding | How to say “spacious hotel room” [3]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , | Leave a comment

Lighter side of branding | How to say “spacious hotel room” [2]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , | Leave a comment

Lighter side of branding | How to say “spacious hotel room” [1]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , | Leave a comment