Daily Archives: September 16, 2011

Innovative Thinking | What is Design?

A terrific video on the explanation of design, from Design Council of UK. It gives a clear description, and dispells people’s narrow understanding of people’s referring to it as mere products, spaces, structures and visuals that are stylish, beautiful, trendy, … Continue reading

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Innovative Thinking | Where good ideas come from

I can’t get enough of the cool animation used by London-based RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) to illustrate (and drive the point) topics that in themselves are already thought-provoking. RSA’s animation gives it a … Continue reading

Posted in Art, Book Review, Brand-Building & Culture, USA | Tagged | Leave a comment

Quote + Thoughts | On good design [2]

Taken from the design documentary Objectified. Dieter Rams: Only a few companies actually take design seriously, and one is Apple

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Quote + Thoughts | On good design [1]

Dieter Rams (b: May 20, 1932, Wiesbaden, Germany) is an industrial designer who was the director at the German electronics company Braun for 30+ years. A well-respected designer who is revered for his “less is more” design philosophy that helped … Continue reading

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Lighter side of branding | How to say “spacious hotel room” [3]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate … Continue reading

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Lighter side of branding | How to say “spacious hotel room” [2]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , | Leave a comment

Lighter side of branding | How to say “spacious hotel room” [1]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate … Continue reading

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Lighter side of branding | Let culture take centerstage

This TVC for Marriott Hotels & Resorts is not new, but if perfectly embodies the importance of recognizing and understanding the compelling role of culture in brand building. Watch closely and see if you can name the country of origin … Continue reading

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Lighter side of branding | Stop motion animation in a new light

To celebrate MTV Brazil’s 21st Anniversary, a TVC was created that featured a series of balloons. Watch it! An old idea in new clothes. Funny! Dilcidio Caldeira from ParanoidBR sent us recent work the company did for MTV Brazil. It’s … Continue reading

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Lighter side of branding | Taking flash mob to new heights

At first it seems like an innocent home-made video of a dancing little girl, complete with her Mom’s sighs and oohs and aahs in the background. But watch on and it unfolds into a a few adults joining her move … Continue reading

Posted in Brand-Building & Culture, ICT (Information and Communication Technologies), South Korea, UK, USA | Tagged , , , , | Leave a comment