Fisherman’s Friend, a brand of breath mints, believes that a simple park bench plays an important social role. It brings total strangers together, sparks conversation, and bringing an interaction between man and nature. It also provided a sort of respite from people’s busy lives.
So using the park bench as a metaphor, Fisherman’s Friend created an interesting brand engagement activity, using the park bench… with a slight twist!
Advertising School: Institute of Design, Hamburg, Germany
Creative Directors: Christian Baur, Thimon Machatzke
Art Directors: Thimon Machatzke, Christian Baur
Copywriters: Christian Baur, Thimon Machatzke
Photographers: Thimon Machatzke, Christian Baur
Published: August 2011
Inspiration: Ads of the World