Lighter side of branding | Because consumer engagement always works

Fisherman’s Friend, a brand of breath mints, believes that a simple park bench plays an important social role. It brings total strangers together, sparks conversation, and bringing an interaction between man and nature. It also provided a sort of respite from people’s busy lives.

So using the park bench as a metaphor, Fisherman’s Friend created an interesting brand engagement activity, using the park bench… with a slight twist!

Advertising School: Institute of Design, Hamburg, Germany
Creative Directors: Christian Baur, Thimon Machatzke
Art Directors: Thimon Machatzke, Christian Baur
Copywriters: Christian Baur, Thimon Machatzke
Photographers: Thimon Machatzke, Christian Baur
Published: August 2011

Inspiration: Ads of the World

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Germany and tagged , , , , . Bookmark the permalink.

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