Lighter side of branding | How to say “spacious hotel room” [3]

Residence Inn is a hotel brand within Marriott Hotels & Resorts‘ portfolio.  It’s a unique product, positioned as hotel for long-stay guests, offering studios and 1 and 2 bedroom apartments with kitchenettes. Residence Inn is therefore popular with both corporate types and families.

In their TVC campaign to promote the renovated Residence Inn, it portrays the spaciousness of the hotel. Uniquely executed! You’d never expect to see a plate spinner in a hotel ad!

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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