Lighter side of branding | Let culture take centerstage

This TVC for Marriott Hotels & Resorts is not new, but if perfectly embodies the importance of recognizing and understanding the compelling role of culture in brand building. Watch closely and see if you can name the country of origin of the different dance numbers.

Great production! Reminds me of a Cirque du Soleil performance.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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