Lighter side of branding | Stop motion animation in a new light

To celebrate MTV Brazil’s 21st Anniversary, a TVC was created that featured a series of balloons. Watch it! An old idea in new clothes. Funny!

Dilcidio Caldeira from ParanoidBR sent us recent work the company did for MTV Brazil. It’s really quite ingenious.

The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second. Caldeira tells us it took 24 hours to get the multiple shots needed to piece together the story.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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