At first it seems like an innocent home-made video of a dancing little girl, complete with her Mom’s sighs and oohs and aahs in the background. But watch on and it unfolds into a a few adults joining her move and before you know it, everyone’s dancing in synchrony! And a flash mob ensues, when the back wall is removed!
An ad for Samsung Galaxy 850 series mobile phone that is positioned as a smart phone heavy on going social. Hence the tagline “Use Your Influence.” How appropriate! Brilliant!