Lighter side of branding | Taking flash mob to new heights

At first it seems like an innocent home-made video of a dancing little girl, complete with her Mom’s sighs and oohs and aahs in the background. But watch on and it unfolds into a a few adults joining her move and before you know it, everyone’s dancing in synchrony! And a flash mob ensues, when the back wall is removed!

An ad for Samsung Galaxy 850 series mobile phone that is positioned as a smart phone heavy on going social. Hence the tagline “Use Your Influence.” How appropriate! Brilliant!  


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Brand-Building & Culture, ICT (Information and Communication Technologies), South Korea, UK, USA and tagged , , , , . Bookmark the permalink.

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