Dieter Rams (b: May 20, 1932, Wiesbaden, Germany) is an industrial designer who was the director at the German electronics company Braun for 30+ years. A well-respected designer who is revered for his “less is more” design philosophy that helped build Braun into a brand with cool design.
“My aim is to omit everything superfluous so that the essential is shown to the possible advantage…”
Dieter Rams: What is Good Design?
- Should be Innovative
- Makes a product useful
- Has to be aesthetic
- Makes a product understandable
- Is honest
- Is consequent
- Last but least good design is to be less as possible