KIA Soul owes much of its success to their catchy TVC featuring a group of cuddly hamsters that are “oh-so-cool” and just happen to be cruising in the neighborhood enjoying the beat out loud in the boxy and funky KIA Soul. They’re proving to be so popular that this South Korean marquee even features a special edition called “Special Edition Hamstar Soul”.
Well, now they’re back and are louder than before. Enjoy! You’ll recognize the sound this time!!