Lighter side of branding | The hip hamsters are back….

KIA Soul owes much of its success to their catchy TVC featuring a group of cuddly hamsters that are “oh-so-cool” and just happen to be cruising in the neighborhood enjoying the beat out loud in the boxy and funky KIA Soul. They’re proving to be so popular that this South Korean marquee even features a special edition called “Special Edition Hamstar Soul”.

Well, now they’re back and are louder than before. Enjoy! You’ll recognize the sound this time!!


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, South Korea, USA and tagged , , . Bookmark the permalink.

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