Lighter side of branding | When dads learn to let go…

A touching TVC from Subaru, featuring a scene of a clearly nervous Father preaching his daughter on road and behind-the-wheel safety. It’s shows his young daughter playing with the steering wheel, giving him a strange look: “What are you talking about Dad?”. But in the next scene, the little girl magically goes “poof…” and transforms into a teenage daughter. And drive away she does….

Because every parent on the planet wishes for their children’s safety, regardless of age. And the art of letting go, especially when dealing with first-time driving, is a major milestone, in the teenager’s life and the parents’… equally (it’s always tougher for the parents!!! The teenagers can’t WAIT for that LIFE-CHANGING Day…. when they go from stationary to mobile!!).

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Japan, USA and tagged , , . Bookmark the permalink.

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