Daily Archives: September 20, 2011

Social Media & Brand Building | Recent findings impacting consumer behavior

As Social Media proliferates the media landscape and kidnaps our attention and time, it’s bringing with it changes that were unimaginable just recently. Consumers are starting to expect a social experience online. The explosion in social media marketing has led … Continue reading

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Logo & Corporate Identity | Letter “C” doppelgängers

California Style Lifestyle Magazine; C151 Luxury Villas, Bali, Indonesia.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we … Continue reading

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Bid the King adios…

Finally Burger King ditches their “King” character that has been adorning its campaign for quite a while. It’s time to bid the annoying character farewell. In its place, Burger King will now focus on the freshness of their ingredients and … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Social Media & Brand Building | Should malls go social?

An interesting piece by Brian Quinton on Social Media and Mall Owners/Developers, a group which was previously thought less likely to benefit from social media, as it was always the retail brands that were considered suitable for the social media … Continue reading

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Stats + Facts | On the explosive growth of SocMed

A collection of recent stats on Social Media that will either blow you away (if you’re an organization or brand owner and you don’t have a Social Media Strategy in place yet, or you are clueless about all of this…). … Continue reading

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