Lighter side of branding | IKEA launches new service to keep men happy

IKEA is one innovative retailer indeed!!! Answering the need to keep bemoaning husbands, boyfriends and significant others happy while their ladies shop and wander the many aisles and room mock ups, IKEA Australia has come up with a nifty idea: create a place exclusively for men, where they can chill while their wives and girlfriends shop.

Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at IKEA. And it’s IKEA itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.
And the funny part is that there’s even a buzzer to remind girls to stop buy to pick-up their men!

IKEA did a 4-days trial with this idea early this month, but accordingly to the media coverage and the buzz generated around the world.

Inspiration: Adverblog


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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