Brand Builders and their Craft | On the Importance of Brand Design

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved;

  1. The Brand-Owners; and
  2. The Brand Audience (yes, the consumers).

But there is a 3rd party, which acts as a bridge between the 2 above parties. The Brand-Builders; those who offer professional services in helping build brands, encompassing Brand Strategists, Brand Communicators, Brand Marketers, Designers, Ethnographers, among others.

And I thought it’d be interesting to peek inside their minds and delve into their thinking. See their craft and how they work their magic into building compelling brands.

Here’s a look at the Importance of Brand Design, through the eyes of Oh My! Handmade Goodness, a community for independent children’s retailers.

The Importance of Brand Design: 

  1. It’s your first impression
  2. It’s a professional standard
  3. It’s marketing on a subconscious level
  4. It’s a source of trust & familiarity
  5. It separates you from you competition
  6. It increases your product’s value

Inspiration: Oh My Handmade Goodness

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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