Daily Archives: September 27, 2011

Lighter side of branding | KLM

Now compare the Air France TVC’s to this one for KLM. Air Travel still captures the imagination, this time from a child’s viewpoint, of a journey to faraway places. And daydreaming about it that can consume any child’s mind… At … Continue reading

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Lighter side of branding | Air France [3]

And this one, simply screams subliminal message. The promised calm that awaits when you relax in Air France’s cabin. Really? Well it’s a gorgeous attempt anyway, it could very well be a TVC for Hallmark Cards, Camomile Tea or something … Continue reading

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Lighter side of branding | Air France [2]

Air France again, this time it takes a rather funny angle. Notice how the clouds mesh into the scene.

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Lighter side of branding | Air France [1]

Another Air France TVC. Beautiful production, clearly positioning the airline as one that understands globalization, and the diverse needs of various demographics, from Business Travelers to Families, and Tourists seeking new horizons. Warm, emotional, and delivering a promise of magic … Continue reading

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Lighter side of branding | Leave it to the French for gorgeous imagery [3]

This is the main page of Air France website. The model is of course oh so French, channeling a certain tomboy Audredy Hepburn look. But pay close attention to the little touches… like the Eiffel Tower earring, which makes it … Continue reading

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Lighter side of branding | Leave it to the French for gorgeous TVCs [2]

This is quite simple, poetry in motion! Just watch it and you’ll get the beauty! It amazes me what a 60 second TVC can do, if done correctly, delivering raw emotions. In this TVC, Air France is offering viewers a … Continue reading

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Lighter side of branding | Leave it to the French for gorgeous TVCs [1]

Go ahead, gawk at the unbelievable setting of the uber cool white-washed villa with a pool that look like it was cut by a fine precision tool. Oh, and did I mention a not too shabby-looking couple with that certain … Continue reading

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