Lighter side of branding | Air France [1]

Another Air France TVC. Beautiful production, clearly positioning the airline as one that understands globalization, and the diverse needs of various demographics, from Business Travelers to Families, and Tourists seeking new horizons.

Warm, emotional, and delivering a promise of magic (ha.. ha.. sounds like a lot. Well you know that to many people – especially first time travelers – air travel still exudes a certain kind of romance, which in the last decade has dwindled away fast (I’m referring to US Air Travel, by the way… as the rest of the world is still different). And don’t get me started on air travel in Asia, where the promise of a graceful and attentive service is more likely than not delivered, daily.

This 1993 Air France Campaign, entitled “Demandez nous le monde” was created by Euro RSCG/MOVIE BOX.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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