Lighter side of branding | KLM

Now compare the Air France TVC’s to this one for KLM. Air Travel still captures the imagination, this time from a child’s viewpoint, of a journey to faraway places. And daydreaming about it that can consume any child’s mind…

At KLM, we know that travel can be as important as the place you’re going to. So we do everything to make it an unforgettable trip for everyone. Because we believe that the journey should be as inspiring as your destination. Fly KLM and experience a refreshing look at travel.

‘Toen mensen voor het eerst gingen reizen, vonden ze de reis net zo bijzonder als de plek waar ze naar toe gingen.
Maar door de jaren heen is het leven steeds gejaagder geworden. De bestemming bereiken werd belangrijker dan de manier waarop. Gelukkig zijn er nog steeds mensen die vinden, dat de reis minstens zo inspirerend moet zijn als de bestemming. En juist die mensen vind je op elke KLM vlucht’.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, The Netherlands and tagged , , . Bookmark the permalink.

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