Lighter side of branding | Leave it to the French for gorgeous TVCs [2]

This is quite simple, poetry in motion! Just watch it and you’ll get the beauty! It amazes me what a 60 second TVC can do, if done correctly, delivering raw emotions.

In this TVC, Air France is offering viewers a poetic metaphor of flight. It features two beautiful dancers,who move between heaven and sky in absolute confidence and who leave the ground, surrendering completely to the pleasures of travel.

DIRECTOR Angelin Preljocaj, interpreted by Benjamin Millepied and Virginie Caussin.
PHOTOGRAPHY Stéphane Fontaine and Angelin Preljocaj.
CHOREOGRAPHY inspired by the ballet “Le Parc” by Angelin Preljocaj.
MUSIC Adagio from Mozart’s piano concerto n°23 played by Vanessa Wagner and the “Les Siècles” Symphony Orchastra directed by François-Xavier Roth.
ADVERTISING AGENCY BETC EURO RSCG

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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